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2010 GLOBAL AUTOMOTIVE AFTERMARKET SYMPOSIUM May 18-19, 2010 TUESDAY, MAY 18 7 am – 8 am 8 am – 8:15 am 8:15 am – 9 am Now that we have finally left 2009 in the rearview mirror what can expect from the economy 9 am – 10 am Three representatives of the national service chain segment of the automotive aftermarket will provide insights on their current business practices and demonstrate the impact of using Uniform Inspection & Communications Standards. By following these guidelines, developed by the Motorist Assurance Program (MAP), they will demonstrate that customer satisfaction increases and shop profitability improves. Their insights will provide full service automotive aftermarket suppliers and distributors with valuable information to increase their parts sales. 10 am – 10:45 am 10:45 am – 11:30 am China has the potential to be the world's largest market for the automotive aftermarket. What is the current state of the Chinese aftermarket? Get the latest information from one of the world's foremost authorities on China in this global presentation. 11:30 am – 12:15 pm “Work Hard. Have Fun. Make Money.” For more than 70 years, these words have guided Tractor Supply's success. These words are the basic philosophy behind every facet of the company's operation, and a big part of its mission. Former aftermarket executive and AAIA chairman, Jim Wright, will share the story of Tractor Supply's success where employees are valued for honesty, integrity, mutual respect and teamwork. Wright will explain how the company has grown since he started at the company over nine years ago and survived the recent downturn through an open company philosophy where everyone has the information and tools to grow and excel. He will detail how Tractor Supply encourages risk-taking, celebrates initiative and rewards success. 12:15 pm – 1:15 pm 1:30 pm – 2 pm The 6th Annual Polk Aftermarket Inventory Efficiency Award will be presented during this year’s Symposium. The award, given to both a manufacturer and distributor, is designed to recognize and reward aftermarket companies for process improvements relative to inventory efficiency. This presentation is intended to foster a spirit of industry collaboration and cooperation to help provide solutions to the challenge of inventory management within the automotive aftermarket. 2 pm – 2:45 pm “Fun, Fun, Fun Till Your Daddy Takes Your Cell Phone Away” doesn’t have the same ring to it as the original Beach Boys song. Most of us remember the thrill of turning 16 and pressuring our parents to get a driver's license. But in a generation of social media and mobile technology, does Gen Y have the same motivation toward all things automotive? Do they care about their cars the same way Gen Xers and Boomers do? How will the evolution of “green” consumers impact their opinions of auto brands? This sessions promises insights into the current automotive attitudes and behaviors of Gen Y. 2:45 pm – 3:30 pm 3:30 pm – 4:15 pm More breakthrough new products today are coming from small companies and start-ups than big companies. Vitamin Water. Burt’s Bees. Oxi-Clean. Power Bar. Bare Escentuals. It is happening over and over. Learn what these successful start-ups have in common— and how you can put their secrets to use at your “big" or "small” aftermarket company. Well known in the aftermarket as a former Clorox Co. national sales manager and winner of AAIA Executive Of The Year Award, Sandy Brawley is active in his new role at GameChanger helping manufacturers build innovation pipelines for growth and testing products with leading retailers through the company's retail Learning Lab™. 4:15 pm – 5:15 pm Customers are savvier than ever, and in order to get ahead and stay ahead, first you may need to “catch-up.” As the marketplace continues to evolve along with the way we communicate, companies must continuously adapt their “marketing mix” to ensure they are reaching their customers at the right time with the right message. The panel presentation will look at companies that are reaching today's generation through innovations in marketing, branding / rebranding, licensing, new markets and social media tools. 5:30 pm – 7 pm
WEDNESDAY, MAY 19 7 am – 8 am 8 am – 8:30 am Understanding why automotive service providers leave billions of unperformed maintenance on the table will lead to possible solutions. Solving it is worth billions of dollars in sales to manufacturers, wholesale distributors, jobbers and retailers alike. A Canadian insight delivers this message. 8:30 am – 9:30 am New technology has changed the way today's vehicles are repaired and serviced. This panel of repair shop professionals and specialty equipment technology providers will assess this new class of high tech cars and trucks. In addition, they will assess the impact of "driving connected"--how connecting a driver with their vehicle, other vehicles and the roadside infrastructure will impact aftermarket companies. This session will provide timely insights for manufacturers and distributors regarding the parts that will be needed. 9:30 am – 10 am 10 am – 10:45 am 10:45 am – 11:15 am Bill Johnston, Regional Manager, Tenneco 11:15 am – 12 Noon One of the most popular speakers at previous Symposium's, Tony Cristello will provide his perspective on Wall Street as one who writes equity research exclusively on the automotive aftermarket. How did the aftermarket survive the recession? What is the future outlook for the industry? Not only will you receive the latest forecasts, you will also receive insights on the most popular publicly traded aftermarket companies. 12 Noon
Who Should Attend? The Global Automotive Aftermarket Symposium has importance for senior-level aftermarket executives, but it also is a must-attend event for anyone conducting business with, or in any segment of, the automotive aftermarket, including: Advertising, communications, marketing and PR professionals, Attorneys, Business developers, Consultants, Electronic commerce providers, Export management companies, Financial analysts, Investment bankers, Market researchers, Product developers, Research and development specialists, Venture capitalists. Dress Code Business casual dress throughout the event.
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